Strategic Finance

01.01

Business plan

An integrated financial model driven by explicit assumptions.

Missions

• Linked P&L, cash flow and balance sheet
• Revenue by business line, cohorts, churn and seasonality
• Cost structure, hiring plan and cash impact of each hire
• Base, downside and upside scenarios with sensitivity testing
• Investor summary, key assumptions and anticipated questions

Deliverables

• Documented model
• Assumptions memo
• Numbers-ready slides

01.02

Pre-due diligence

Review the figures before a buyer or investor does.

Missions

• Reconcile management reporting, accounting and billing
• Assess revenue quality, recurrence and customer concentration
• Flag one-off items and data inconsistencies
• List sensitive points with a supporting argument

Deliverables

• Pre-review report
• Adjustments log
• Anticipated question list

01.03

Databook

A structured data-room pack recalculated from raw data.

Missions

• Monthly P&L, revenue and headcount history
• Analysis by customer, product, channel and geography
• Period-to-period bridges and end-to-end consistency
• Traceability from every figure to its source

Deliverables

• Databook
• Time-stamped sources
• Reading notes

01.04

KPI framework

Metrics that describe the business model, with fixed calculation rules.

Missions

• Value tree linking operating metrics to the bottom line
• Written definitions, scope, calculation rules and frequency
• Baselines and targets for each metric

Deliverables

• Metric dictionary
• Tracking sheet